IRI's Consumer Connection 2002 Conference will take place April 14-17, at the Renaissance Orlando Resort, in Orlando, Florida. For retailers, manufacturers and brokers in the consumer packaged goods industry, it's a one-stop-shop for learning best practices in marketing, sales and merchandising strategies. Co-sponsors and participants include: The Boston Consulting Group, McKinsey and Company, PriceWaterhouseCoopers and Management Ventures, Inc. Learn new ways to connect with consumers and build incremental growth!

Insightful General Sessions
		State of the Industry: An Analyst's Perspective on CPG Mr. Andrew Shore, Managing Director of Consumer Equity Research, Deutsche Bank
		Connecting with the Global Consumer: Best Marketing Strategies Dr. Hans-Willi Schroiff, VP, Market Research & Business Intelligence, Henkel, KGaA
		Understanding Consumer Price Sensitivity Neil Canter, EVP, IRI, Analytics Insights Group Michael Silverstein and Henry Vogel, The Boston Consulting Group
		Changing the Dialogue Between Manufacturers and Retailers to Create Win-Win Opportunities Presentation and panel discussion moderated by Management Ventures Inc.
		Hallmarks of Successful CPG Companies: What Analysts Look For Blue-ribbon panel of financial analysts explore the characteristics of successful CPG companies
		Driving Growth One Store At A Time Kari Aldredge, McKinsey and Company
		Using Creativity to Navigate the Sea of Change Mr. Watts Wacker, Futurist, Author: The Visionary's Handbook

Classes At-A-Glance

Consumer Understanding
		Linking Ailments with Rx and OTC Behavior: Today's Health Care Consumer
		Measuring Marketing Responsiveness Across Consumer Segments
		Corporate Branding: Who's Your Shopper?
		Shopper's Hotline Survey on Consumer Attitudes at Retail
		Progressive Clarity: Integrating Consumer Insights with InfoScan Advantage to Understand the Mass Merchandiser Shopper

Best Practices for Sales, Marketing, and Category Management
		The Road to New Product Success
		New Insights on Advertising Effectiveness
		Demand-Based Forecasting for Established Brands
		Make More Money with the Data You Already Have
		Retail Execution - Procter and Gamble and IRI Address Out-Of-Stocks and New Item Distribution
		It Doesn't Have To Cost A Lot: Solutions for a Small Budget
		Driving Display Efficiency
		Using Census Data to Go the "Final Mile"
		Efficient Product Assortment: Best Practices Update
		Addressing the Issue of Shelf Execution and Compliance: Mobile Computing
		Best-of-Class Merchandising: Bringing Micro and Macro Merchandising Together
		Corporate Strategies for Store-Level Planning and Execution
		The Enhanced Analysis Experience: IRI and Microsoft Partner for Solutions
		Know Your Competitors: a Beer, Wine and Spirits Case Study

Building relationships
The 2002 Consumer Connection program is designed to promote interactivity between key customers, colleagues and friends in a creative and stimulating business environment. Over the course of the three days you'll have plenty of opportunities to share knowledge and gain insights from a broad cross-section of fellow CPG professionals. Beyond the general sessions, classes, technology showcases and all the program meals, you'll have a chance to network at the following events:

		Golf outing at Orlando's championship International Golf Club
		Poolside Welcome Reception sponsored by Microsoft
		Dinner and dancing extravaganza at Downtown Disney's Pleasure Island at the Walt Disney World Resort, co-sponsored by the Boston Consulting Group
		Consumer Connection Closing Night Theme Party - Celebrate America!

Who should attend?
This conference is open to consumer packaged goods marketers, brand managers, marketing research managers, sales and merchandising professionals, category managers, and financial and retail analysts across manufacturer, retailer and broker organizations.